{"id":10489,"date":"2024-09-17T10:34:58","date_gmt":"2024-09-17T08:34:58","guid":{"rendered":"https:\/\/oscaraguileragavilan.com\/?p=10489"},"modified":"2024-06-12T12:59:13","modified_gmt":"2024-06-12T10:59:13","slug":"que-es-el-email-marketing","status":"publish","type":"post","link":"https:\/\/oscaraguileragavilan.com\/que-es-el-email-marketing\/","title":{"rendered":"\u00bfQu\u00e9 es el email marketing?\u00a0"},"content":{"rendered":"\n<p>El email marketing se trata de un canal de marketing directo&nbsp;muy eficaz para las empresas porque les permite comunicarse directamente con su audiencia a trav\u00e9s del correo electr\u00f3nico enviando correos masivos.&nbsp;<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_73 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">\u00cdndice<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-6800a6ac7c57c\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #002559;color:#002559\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #002559;color:#002559\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-6800a6ac7c57c\"  aria-label=\"Alternar\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/oscaraguileragavilan.com\/que-es-el-email-marketing\/#Para_que_se_utiliza\" title=\"Para qu\u00e9 se utiliza&nbsp;\">Para qu\u00e9 se utiliza&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/oscaraguileragavilan.com\/que-es-el-email-marketing\/#Tipos_de_email_marketing\" title=\"Tipos de email marketing\">Tipos de email marketing<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/oscaraguileragavilan.com\/que-es-el-email-marketing\/#Emails_enviados_manualmente\" title=\"Emails enviados manualmente\">Emails enviados manualmente<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/oscaraguileragavilan.com\/que-es-el-email-marketing\/#Emails_automatizados\" title=\"Emails automatizados\">Emails automatizados<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/oscaraguileragavilan.com\/que-es-el-email-marketing\/#Emails_promocionales\" title=\"Emails promocionales\">Emails promocionales<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/oscaraguileragavilan.com\/que-es-el-email-marketing\/#Beneficios_de_utilizar_el_email_marketing\" title=\"Beneficios de utilizar el email marketing\">Beneficios de utilizar el email marketing<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-7\" href=\"https:\/\/oscaraguileragavilan.com\/que-es-el-email-marketing\/#1_Bajo_coste\" title=\"1. Bajo coste\">1. Bajo coste<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-8\" href=\"https:\/\/oscaraguileragavilan.com\/que-es-el-email-marketing\/#2_Versatilidad\" title=\"2. Versatilidad\">2. Versatilidad<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/oscaraguileragavilan.com\/que-es-el-email-marketing\/#3_Facil_de_utilizar\" title=\"3. F\u00e1cil de utilizar\">3. F\u00e1cil de utilizar<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" href=\"https:\/\/oscaraguileragavilan.com\/que-es-el-email-marketing\/#4_Comunicacion_dirigida_y_personalizada_hacia_el_cliente\" title=\"4. Comunicaci\u00f3n dirigida y personalizada hacia el cliente\">4. Comunicaci\u00f3n dirigida y personalizada hacia el cliente<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-11\" href=\"https:\/\/oscaraguileragavilan.com\/que-es-el-email-marketing\/#5_Fomenta_la_fidelizacion_de_clientes\" title=\"5. Fomenta la fidelizaci\u00f3n de clientes\">5. Fomenta la fidelizaci\u00f3n de clientes<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-12\" href=\"https:\/\/oscaraguileragavilan.com\/que-es-el-email-marketing\/#6_Aumenta_el_trafico_web\" title=\"6. Aumenta el tr\u00e1fico web\">6. Aumenta el tr\u00e1fico web<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-13\" href=\"https:\/\/oscaraguileragavilan.com\/que-es-el-email-marketing\/#7_Envios_masivos\" title=\"7. Env\u00edos masivos\">7. Env\u00edos masivos<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-14\" href=\"https:\/\/oscaraguileragavilan.com\/que-es-el-email-marketing\/#Crea_una_campana_de_email_marketing_exitosa\" title=\"Crea una campa\u00f1a de email marketing exitosa&nbsp;\">Crea una campa\u00f1a de email marketing exitosa&nbsp;<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-15\" href=\"https:\/\/oscaraguileragavilan.com\/que-es-el-email-marketing\/#%C2%BFA_que_estas_esperando_a_crear_tu_campana_de_email_marketing\" title=\"\u00bfA qu\u00e9 est\u00e1s esperando a crear tu campa\u00f1a de email marketing?\">\u00bfA qu\u00e9 est\u00e1s esperando a crear tu campa\u00f1a de email marketing?<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Para_que_se_utiliza\"><\/span><sup>Para qu\u00e9 se utiliza<\/sup>&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>El email marketing se utiliza para mantener el contacto con el cliente y llegar a que se sientan m\u00e1s cercanos con la empresa, recibir opiniones y feedbacks de los clientes, generar engagement y tambi\u00e9n sirve para comunicar promociones o presentar nuevos productos o marcas. Adem\u00e1s, es una herramienta clave para segmentar audiencias, personalizar mensajes, y analizar el comportamiento del usuario, permitiendo ajustar estrategias para mejorar resultados.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Tipos_de_email_marketing\"><\/span>Tipos de email marketing<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Emails_enviados_manualmente\"><\/span>Emails enviados manualmente<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Se env\u00edan cuando sea necesario, o depende del ritmo de tu negocio, tiene 2 tipos de objetivos:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Newsletters<\/strong>, generan noticias informativas de tu empresa.<\/li>\n\n\n\n<li><strong>Campa\u00f1as de email marketing<\/strong> para promocionar nuevos productos o fechas especiales, m\u00e1s centrados en el marketing y ventas<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Emails_automatizados\"><\/span>Emails automatizados<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Estos correos est\u00e1n personalizados con la informaci\u00f3n que se tiene de un contacto y adem\u00e1s ahorras tiempo y dinero. Los dos tipos de correos automatizados son:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Emails de marketing automation: <\/strong>su contenido estada determinado por las acciones que haga el destinatario, como, por ejemplo, enviar un correo a un cliente que ha accedido a alguna charla o evento.<\/li>\n\n\n\n<li><strong>Emails transaccionales:<\/strong> estos son enviados despu\u00e9s de una transacci\u00f3n, como, por ejemplo, emails de confirmaci\u00f3n, de bienvenida, incluso para restablecer contrase\u00f1as.<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Emails_promocionales\"><\/span>Emails promocionales<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Como su nombre bien indica, sirve para promocionar ofertas especiales, lanzamientos de productos, marcas, webinars\u2026 Estas campa\u00f1as pueden durar de 3 a 10 correos electr\u00f3nicos enviados durante varios d\u00edas o semanas.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Beneficios_de_utilizar_el_email_marketing\"><\/span><sup>Beneficios de utilizar el email marketing<\/sup><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Algunos beneficios del email marketing son:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1_Bajo_coste\"><\/span>1. Bajo coste<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Comparado con otros canales de marketing, el email marketing es bastante econ\u00f3mico<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2_Versatilidad\"><\/span>2. Versatilidad<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Adecuado para cualquier tipo de empresa<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3_Facil_de_utilizar\"><\/span>3. F\u00e1cil de utilizar<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Las plataformas de email marketing son intuitivas y f\u00e1ciles de manejar<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4_Comunicacion_dirigida_y_personalizada_hacia_el_cliente\"><\/span>4. Comunicaci\u00f3n dirigida y personalizada hacia el cliente<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Permite enviar mensajes personalizados a segmentos espec\u00edficos de tu audiencia<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"5_Fomenta_la_fidelizacion_de_clientes\"><\/span>5. Fomenta la fidelizaci\u00f3n de clientes<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Permite enviar mensajes personalizados a segmentos espec\u00edficos de tu audiencia<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"6_Aumenta_el_trafico_web\"><\/span>6. Aumenta el tr\u00e1fico web<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Los correos electr\u00f3nicos pueden incluir enlaces a tu sitio web, aumentando as\u00ed el tr\u00e1fico<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"7_Envios_masivos\"><\/span>7. Env\u00edos masivos<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Permite llegar a un gran n\u00famero de personas con un solo env\u00edo<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Crea_una_campana_de_email_marketing_exitosa\"><\/span><sup>Crea una campa\u00f1a de email marketing exitosa<\/sup>&nbsp;<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Si quieres realizar una campa\u00f1a exitosa que conecte con tu audiencia de manera directa y efectiva, debes mantener una comunicaci\u00f3n cercana con tus clientes hasta promocionar tus productos o servicios de manera personalizada, el email marketing ofrece un sinf\u00edn de posibilidades para potenciar tu negocio. <\/p>\n\n\n\n<p>Aqu\u00ed tienes algunos consejos para lograrlo:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Segmentaci\u00f3n de la audiencia: <\/strong>Divide tu lista de contactos en segmentos basados en criterios como el comportamiento de compra, intereses, y ubicaci\u00f3n geogr\u00e1fica.<\/li>\n\n\n\n<li><strong>Personalizaci\u00f3n del contenido:<\/strong> Usa los datos de tus clientes para personalizar los correos electr\u00f3nicos, lo que puede aumentar la tasa de apertura y clics.<\/li>\n\n\n\n<li><strong>Llamadas a la acci\u00f3n claras: <\/strong>Aseg\u00farate de que cada correo electr\u00f3nico tenga una llamada a la acci\u00f3n (CTA) clara y atractiva.<\/li>\n\n\n\n<li><strong>Pruebas A\/B: <\/strong>Realiza pruebas A\/B para saber qu\u00e9 tipos de correos electr\u00f3nicos funcionan mejor.<\/li>\n\n\n\n<li><strong>An\u00e1lisis y ajustes:<\/strong> Analiza los resultados de tus campa\u00f1as y ajusta tus estrategias en funci\u00f3n de lo que funciona mejor.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%C2%BFA_que_estas_esperando_a_crear_tu_campana_de_email_marketing\"><\/span>\u00bfA qu\u00e9 est\u00e1s esperando a crear tu campa\u00f1a de email marketing? <span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Si necesitas ayuda o tienes alguna pregunta, no dudes en ponerte en <a href=\"https:\/\/oscaraguileragavilan.com\/contacto\">contacto conmigo<\/a> para que pueda asesorarte.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Aprende c\u00f3mo el email marketing impulsa tu negocio al comunicarte directamente con tu audiencia. \u00a1Crea una campa\u00f1a exitosa hoy mismo!<\/p>\n","protected":false},"author":5,"featured_media":10490,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[16],"tags":[],"class_list":["post-10489","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-publicidad"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.8 - 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