{"id":10238,"date":"2023-01-10T08:56:08","date_gmt":"2023-01-10T08:56:08","guid":{"rendered":"https:\/\/oscaraguileragavilan.com\/?p=10238"},"modified":"2023-01-10T08:57:00","modified_gmt":"2023-01-10T08:57:00","slug":"como-crear-un-funnel-ventas-paso-a-paso","status":"publish","type":"post","link":"https:\/\/oscaraguileragavilan.com\/como-crear-un-funnel-ventas-paso-a-paso\/","title":{"rendered":"C\u00f3mo crear un funnel de ventas paso a paso\u00a0"},"content":{"rendered":"\n<p>El funnel de venta es una de las herramientas clave m\u00e1s empleadas para conseguir efectuar la venta de un un producto o servicio con \u00e9xito. Adem\u00e1s, dise\u00f1ar de manera correcta el embudo lograr\u00e1 que implementarlo sea mucho m\u00e1s sencillo.<\/p>\n\n\n\n<p>En este art\u00edculo te ense\u00f1o c\u00f3mo podr\u00e1s dise\u00f1arlo e implementarlo paso a paso.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_63 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<p class=\"ez-toc-title\">&Iacute;ndice<\/p>\n<label for=\"ez-toc-cssicon-toggle-item-663210a990da6\" class=\"ez-toc-cssicon-toggle-label\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #002559;color:#002559\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #002559;color:#002559\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/label><input type=\"checkbox\"  id=\"ez-toc-cssicon-toggle-item-663210a990da6\"  aria-label=\"Toggle\" \/><nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/oscaraguileragavilan.com\/como-crear-un-funnel-ventas-paso-a-paso\/#%C2%BFQue_es_un_funnel_de_ventas\" title=\"\u00bfQu\u00e9 es un funnel de ventas?\">\u00bfQu\u00e9 es un funnel de ventas?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/oscaraguileragavilan.com\/como-crear-un-funnel-ventas-paso-a-paso\/#%C2%BFCuantas_etapas_tiene_el_funnel\" title=\"\u00bfCu\u00e1ntas etapas tiene el funnel?\">\u00bfCu\u00e1ntas etapas tiene el funnel?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/oscaraguileragavilan.com\/como-crear-un-funnel-ventas-paso-a-paso\/#Cuantos_tipos_de_Funnels_hay\" title=\"Cu\u00e1ntos tipos de Funnels hay\u00a0\u00a0\">Cu\u00e1ntos tipos de Funnels hay\u00a0\u00a0<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/oscaraguileragavilan.com\/como-crear-un-funnel-ventas-paso-a-paso\/#Herramientas_para_crear_un_Funnel_de_ventas\" title=\"Herramientas para crear un Funnel de ventas\">Herramientas para crear un Funnel de ventas<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/oscaraguileragavilan.com\/como-crear-un-funnel-ventas-paso-a-paso\/#Paso_a_paso_para_crear_un_funnel\" title=\"Paso a paso para crear un funnel\">Paso a paso para crear un funnel<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%C2%BFQue_es_un_funnel_de_ventas\"><\/span>\u00bfQu\u00e9 es un funnel de ventas?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Los embudos de venta son aquellas estrategias que se llevan a cabo para establecer contacto con los diferentes usuarios con el fin de cumplir el objetivo de conversi\u00f3n de clientes, lograr un registro, vender, etc.<\/p>\n\n\n\n<p>El objetivo del funnel es conseguir leads para convertirlos en consumidores y despu\u00e9s fidelizarlos.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%C2%BFCuantas_etapas_tiene_el_funnel\"><\/span>\u00bfCu\u00e1ntas etapas tiene el funnel?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Para implementar en tu negocio un funnel de venta, es necesario entender cu\u00e1les son los procesos que hay que establecer desde que nos conocen hasta que al consumidor se le fideliza.<\/p>\n\n\n\n<ul><li><strong>Atrae y genera confianza<\/strong><\/li><\/ul>\n\n\n\n<p>Para ello, puedes crear contenidos informativos en tu blog, redes sociales e invertir en publicidad.<\/p>\n\n\n\n<ul><li><strong>Conseguir interacci\u00f3n e inter\u00e9s<\/strong><\/li><\/ul>\n\n\n\n<p>Capta el inter\u00e9s de los posibles clientes a trav\u00e9s del email marketing, encuestas o v\u00eddeos.<\/p>\n\n\n\n<ul><li><strong>Decisi\u00f3n y conversi\u00f3n<\/strong><\/li><\/ul>\n\n\n\n<p>Para pasar de lead a cliente, debemos aportar valor creando un contenido interesante y alzando as\u00ed la venta.<\/p>\n\n\n\n<ul><li><strong>Acci\u00f3n a la venta<\/strong><\/li><\/ul>\n\n\n\n<p>Anima a los potenciales clientes a comprar mediante descuentos, cupones o promociones.<\/p>\n\n\n\n<ul><li><strong>Retenci\u00f3n y fidelizaci\u00f3n<\/strong><\/li><\/ul>\n\n\n\n<p>Una de las etapas m\u00e1s importantes es la retenci\u00f3n del consumidor. Es m\u00e1s eficiente y rentable fidelizar que conseguir nuevos clientes. Para ello puedes aportarle ser miembro de un club exclusivo con contenido y ventajas especiales.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Cuantos_tipos_de_Funnels_hay\"><\/span><strong>Cu\u00e1ntos tipos de Funnels hay<\/strong>\u00a0\u00a0<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>En la actualidad, existen tres tipos de Funnels seg\u00fan el objetivo a cumplir:<\/p>\n\n\n\n<ul><li><strong>Embudo de captaci\u00f3n de tr\u00e1fico.<\/strong><\/li><\/ul>\n\n\n\n<p>Se sit\u00faa en las primeras fases del embudo. El objetivo es hacerte visible y atraer tr\u00e1fico cualificado y potencial. De esta manera se consiguen nuevos registros mediante sus emails. <\/p>\n\n\n\n<ul><li><strong>Embudos de maduraci\u00f3n de leads<\/strong><\/li><\/ul>\n\n\n\n<p>Es la fase intermedia donde el objetivo es ganarse la confianza del lead. Para ello es importante crear contenido que le resuelva dudas y objeciones, as\u00ed como recursos que sean considerados de valor para el usuario.<\/p>\n\n\n\n<ul><li><strong>Embudos de ventas y fidelizaci\u00f3n<\/strong><\/li><\/ul>\n\n\n\n<p>Es la \u00faltima parte del embudo donde los leads est\u00e1n preparados para comprar. No obstante, se tendr\u00eda que trabajar la estrategia del post-compra para poder fidelizar al consumidor de manera eficaz y honesta.<\/p>\n\n\n\n<p>Es parte es esencial ya que fidelizar a un consumidor es mucho m\u00e1s rentable y eficiente que conseguir uno nuevo.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Herramientas_para_crear_un_Funnel_de_ventas\"><\/span>Herramientas para crear un Funnel de ventas<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Con estas herramientas tendr\u00e1s acceso a crear tus propios embudos de venta de manera f\u00e1cil, r\u00e1pida y eficiente.<\/p>\n\n\n\n<ol><li>Funnelquick<\/li><li>Active Campaign<\/li><li>Elementor<\/li><li>Geru<\/li><li>Funnelytics<\/li><li>Everwebinar<\/li><li>Hubspot<\/li><\/ol>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Paso_a_paso_para_crear_un_funnel\"><\/span>Paso a paso para crear un funnel<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Estos son los pasos que debes de tener en cuenta a la hora de realizar tu estrategia de embudo de ventas.<\/p>\n\n\n\n<ol><li>Capta la <strong>atenci\u00f3n del p\u00fablico<\/strong> mediante el contenido<\/li><li>Redirigirlos a una <strong>Landing Page<\/strong> acompa\u00f1ados de Calls To Action (CTA) para conseguir que el usuario realice otra acci\u00f3n<\/li><li><strong>Crea contenido<\/strong> educativo y dif\u00fandelo mediante el marketing automation.<\/li><li>Mantente constante para conseguir<strong> fidelizar al p\u00fablico<\/strong>.<\/li><\/ol>\n\n\n\n<p>Como hemos visto, los embudos de ventas son una parte esencial dentro del marketing digital que nos permiten llevar un control de los clientes, as\u00ed como darles feedback seg\u00fan sus necesidades.<\/p>\n\n\n\n<p>Adem\u00e1s, nos ayudan a llevar un mayor control sobre c\u00f3mo est\u00e1n funcionando tus campa\u00f1as de ads, tu estrategia de marketing digital, cu\u00e1l es el cliente ideal y, sobre todo, cu\u00e1les son las partes que se pueden optimizar.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00bfNecesitas crear una estrategia de venta digital efectiva? en este art\u00edculo te explicamos los pasos para implementar un funnel de ventas.<\/p>\n","protected":false},"author":5,"featured_media":10239,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[13],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>C\u00f3mo crear un funnel de ventas paso a paso\u00a0 - \u00d3scar Aguilera<\/title>\n<meta name=\"description\" content=\"\u00bfNecesitas crear una estrategia de venta digital efectiva? en este art\u00edculo te explicamos los pasos para implementar un funnel de ventas.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/oscaraguileragavilan.com\/como-crear-un-funnel-ventas-paso-a-paso\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00f3mo crear un funnel de ventas paso a paso\u00a0 - \u00d3scar Aguilera\" \/>\n<meta property=\"og:description\" content=\"\u00bfNecesitas crear una estrategia de venta digital efectiva? 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